Advocating a New Approach to Governing Water, Energy, and Food Security // Testing the Effects of Message Inoculation and Conclusion Explicitness in the Case of the WEF Nexus

Message sidedness, including its later format inoculation, and conclusion explicitness have been identified by researchers as two prominent message factors that may influence advocating effects. Two-sided messages, which contain both supporting and opposing information about the issue, particularly those containing inoculation components that refute the negative side, are found to be more effective than one-sided messages. Messages with explicit conclusions are also found to be more persuasive than those that let the audience draw the conclusions themselves. This study tested the persuasion effectiveness of message inoculation and conclusion explicitness on a new scientific concept, the water-energy-food (WEF) nexus, of which the public has little knowledge.