Campaign // "Ripples on Water": A global water campaign

Backed by the International Water Management Institute (IWMI), the campaign, RipplesOnWater.org, will raise awareness about water issues, initially in Sri Lanka and will then be spread globally throughout 2012 and beyond. "I am very excited by this creative new approach to getting the message out about the importance of managing our water better," said Dr Colin Chartres, Director General of IWMI. "The talk of a 'global water crisis' is growing louder and louder. It has got business people, politicians and scientists worried. However, the good news is that it really doesn't have to be this way. Research is clearly showing that with more investment and new thinking on resource management, we can not only have all the water we need, but also create jobs, grow more food and maintain our natural heritage." As the world's population continues to grow, urbanize and become wealthier, the pressures on global water supplies are going to intensify. More water will be needed for industry, and more for food production. The natural systems that underpin the water cycle may be eyed up for the commercial development opportunities they offer, instead of the environmental services they provide. On top of this, climate change will bring new challenges. More extreme weather events are forecast, and that means more floods and droughts. This is what Ripples on Water is all about. By bringing together art, science and development in a unique global movement, say the organizers of the campaign, the aim is to revitalize water management so that we can create jobs, grow more food, keep ourselves healthy and protect our natural heritage. To launch the campaign a spectacular laser show and water dance will be performed in Colombo. More information: {www.RipplesOnWater.org}